Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential trend properties on the globe. Its global success wasn't crafted as a result of common advertising or mainstream trends, but via a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than acceptance. This unconventional strategy became the muse for CDG’s around the world growth.
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CDG received international consideration by presenting outfits that rejected classic ideas of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world manner editors and customers early in the 1980s.
This world wide visibility strengthened the CDG Hoodie identify and attracted loyal buyers from each individual corner of the planet.
The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed photos of the gathering with illustrations or photos taken at Auschwitz focus camp, and the controversy received Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and set up as a corporation in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/winter collection addressed the strategy with the persona,[15] the different ways to existing a person's self to the whole world. Fusing customized menswear with feminine factors including corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine with the masculine.
CDG crafted a strong distribution method by positioning its solutions in best luxurious suppliers like Dover Street Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite clients globally when preserving its artistic integrity.
In 2017, the corporation introduced a new fragrance, Concrete, and marked its launch in the US by using a dinner curated with the artist and chef, Laila Gohar.
Every retail outlet was developed as a creative House, improving CDG Hoodie's name for innovation and providing customers an immersive retail experience.
Together with the increase of online shopping, CDG expanded its get to by featuring collections via official and partnered e-commerce platforms. Social websites and fashion communities helped unfold the model’s id, making pieces much like the Enjoy Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become One of the more recognized sneaker collaborations on the planet, supporting CDG access world mainstream visibility while staying accurate to its edgy creativity.
Comme des Comme Des Garcons Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, usually a lot more like art installations than style exhibits attained throughout the world media coverage, reinforcing the brand's track record for groundbreaking creativity.
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The organization also produces a line of agendered fragrances, a lot of which happen to be unconventional on the earth of perfume and aligned Together with the designs of its clothes.[6]